Home tooth whitening is a prevalent practice these days as more and more tooth whitening products become available over-the-counter. The idea of self-improvement has been a big sell in today’s society that puts a premium on good looks and pleasant appearances. Indeed, it is practically de rigueur to cultivate and improve one’s image if one is to pursue success in life. Modern civilization demands cultured appearances and with the advent of self-grooming systems, including home tooth whitening procedures, we are now able to fashion and make ourselves presentable in the comfort and flexibility of our own homes. Read More →

There are different kinds of gels available. Not all of them are the same; their strengths and applications vary. Home tooth whitening gels have been in use for more than a decade now but only recently have they experienced a boom in popularity – probably because of the internet and aggressive marketing. Among the most popular brands are those by Proctor & Gamble and Colgate-Palmolive.

Some gels can be applied like toothpaste, like Colgate’s Total Advanced Fresh Gel which is designed to remove stains for as long as it is in contact with the teeth. This kind of tooth whitening gel, however, is often criticized for being inferior in effectiveness because it’s virtually impossible to keep a significant amount of gel on your teeth after brushing (after rinsing there’s not much left). Read More →